Cyber Economics

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This business strategy book delivers a fresh perspective of the dynamics of digital transformation. Writing for professionals and focusing on the global business leader’s point of view, António Belo Santos identifies and reviews current dynamics generating key strategic consequences for businesses emerging from the generalized adoption of digital resources by society as a whole.

Focusing on the dynamics of Cyber Economics for the business strategist, António Belo Santos reviews critical strategy developments emerging from digital transformation in agriculture, artificial intelligence, blockchain technology, cyber security, education, fashion, Fintech and banking, health and wellness, insurance, marketing and the consumer, real estate, transportation and smart cities, tourism and hospitality.

Adopting a keenly direct approach and using concise, straight forward language, António Belo Santos contributes to a holistic perspective of the dynamics currently operating in the marketplace as a consequence of widespread digital transformation.

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